The company said its streaming service will enable folks in 43 more countries to watch "a wide array of American, local, and global TV shows. Last week, Netflix announced a major expansion of its streaming services to Latin America and the Caribbean. In either case, our long-term goal is to evolve the Netflix service so that it feels more natural to have a personal account." "Or it could be that there is a price point that would encourage multiple accounts in one household. "Our $7.99-per-month plan is for one stream at a time, and later this year, we expect to be able to offer consumers some account options to watch multiple simultaneous streams," Netflix said on the Top Investor Questions page. All Rights Reserved.In April, for instance, Netflix used its investor site to answer questions related to its current plans, acknowledging that it was thinking of ways to encourage multiple people in a home to have their own accounts, rather than a single household sharing an account that everyone uses. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. This time around, Netflix says it anticipates some "modest" customer losses, but expects the vast majority to stay, "partially because these members have been with us for a reasonable period already, and because our content continues to improve."
It reversed that decision - but not the price hike - and Netflix lost nearly 1 million customers. The company initially spun off the DVD-by-mail business into a separate company called "Quikster," saying customers could no longer buy DVD and streaming service from Netflix. It doesn't want a repeat of its 2011 Quikster debacle, in which the company suddenly hiked prices 60% for people who were both streaming and DVD-by-mail subscribers. Netflix is treading lightly for a good reason. Netflix said it was doing it "to reinforce brand trust" and to "learn as we go."īut on a conference call with investors, CEO Reed Hastings also admitted that the company doesn't "particularly need the revenue in the short term, so it's fine to just spread it out." Netflix has said that the extra revenue it hopes to gain from increasing prices will go towards licensing and creating better content for 2017. As a result of the pricing plan and the deferred price increase, in May, 2016, the standard.
In 2015, Netflix increased the standard price to 9.99. However, established customers were allowed to stay at the 7.99 price for two years. Phasing out its grandfathered plans this way is an impressive show of customer loyalty. In May 2014, Netflix announced that the price of its standard subscription service would increase from 8 to 9. Related: Netflix up to 81.5 million subscribers but stock drops Netflix also has a higher-priced $12-a-month plan, which broadcasts in ultra-high-definition and lets customers play videos on four screens simultaneously.Ĭustomers will have to choose one of the options - or they will be able to drop their subscription. In addition to the $10 plan, Netflix ( NFLX) will offer a lower-priced $8-per-month option, which presents videos in standard definition and only allows one person to use the account at a time. Netflix also said customers should receive an email notification explaining the company's new new plans and options before their price increases.
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